_How much do the following companies spend on advertising each year?
Pepsi
McDonalds
Coca-Cola
Why would they spend so much money on advertising?
_List three more facts that you discovered.
_Take notes and answer questions in your individual blog* on the discussion board about what you’ve learned and found as each of the sites are viewed.
2b.
Post* to the discussion blog about how these classic commercials are different from the commercials we see on television today. Why do you think there is a difference?
_View other ads, including Pepsi ads
2c.
_View examples of Product Placement in television and movies.
_Post* to the discussion board "blog" how these clips relate to your understanding of the Essential Question,
"Does all this advertisment come at a cost to artistic expression?"
2d.
Add one new clip of Product Placement to the wiki
2e.
_View some existing exemplars of “winning” commercials from years past on our YouTube
Develop some criteria for what would make a "winninng" commercial-- evaluating what “works” and “does not work” in these examples from previous years.
Step 3:
View exemplars of outlines, treatments, and storyboards from previous years PRESENTATION.doc.
Step 4:
Prepare your group’s outline, treatment, and storyboard from templates.
Step 5:
_Pitch outline, treatment, and storyboards to “clients.”
_Reflect upon this process in the discussion board "blog".*
Step 6 and 7:
_Re-organize groups and roles and Produce "winning" commercial
Step 8:
_Reflect in discussion board* "blog" upon your finished project. Think about someone viewing your commercial in a few years? Ten years? Will it stand the test of time? Why? Be sure to discuss the entire process of creating the commercial.
Step 9:
_After completing this journey, how would you now attempt to answer the Essential Question: "Does all this advertisment come at a cost to artistic expression?" Post your answers to the discussion board "blog"*
Student Checklist
Step 1:
_Read the introduction.
_Post* to the Discussion board one paragraph response to this information.
Step 2:
2a.
_Read the history of commercials and about product placement, and advertising aimed at teenagers.
_How much do the following companies spend on advertising each year?
Pepsi
McDonalds
Coca-Cola
Why would they spend so much money on advertising?
_List three more facts that you discovered.
_Take notes and answer questions in your individual blog* on the discussion board about what you’ve learned and found as each of the sites are viewed.
2b.
Post* to the discussion blog about how these classic commercials are different from the commercials we see on television today. Why do you think there is a difference?
_View other ads, including Pepsi ads
2c.
_ View examples of Product Placement in television and movies.
_Post* to the discussion board "blog" how these clips relate to your understanding of the Essential Question,
"Does all this advertisment come at a cost to artistic expression?"
2d.
Add one new clip of Product Placement to the wiki
2e.
_View some existing exemplars of “winning” commercials from years past on our YouTube
Develop some criteria for what would make a "winninng" commercial-- evaluating what “works” and “does not work” in these examples from previous years.
Step 3:
View exemplars of outlines, treatments, and storyboards from previous years
PRESENTATION.doc.
Step 4:
Prepare your group’s outline, treatment, and storyboard from templates.
Step 5:
_Pitch outline, treatment, and storyboards to “clients.”
_Reflect upon this process in the discussion board "blog".*
Step 6 and 7:
_Re-organize groups and roles and Produce "winning" commercial
Step 8:
_Reflect in discussion board* "blog" upon your finished project. Think about someone viewing your commercial in a few years? Ten years? Will it stand the test of time? Why? Be sure to discuss the entire process of creating the commercial.
Step 9:
_After completing this journey, how would you now attempt to answer the Essential Question: "Does all this advertisment come at a cost to artistic expression?" Post your answers to the discussion board "blog"*
printable student checklist.doc
*